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How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations.

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Bibliographic Details
Title: How Social Media Content Shapes Destination Image and eWOM: The Moderating Role of Personality in Lesser-Known Tourism Destinations.
Authors: Hervás-Cortina, Carmen-María1, carmen.m.hervas@uv.es, Ruiz-Molina, María-Eugenia1, Gil-Saura, Irene1, Bordian, Mariia1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p164, 30p
Database: Applied Science & Technology Source
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Description
ISSN:07181876
DOI:10.3390/jtaer21060164