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A Signaling Perspective of Recovering Buyers After the Failure of Live Streaming E-Commerce Service: Protocols, Mechanisms, and Recommendations.

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Bibliographic Details
Title: A Signaling Perspective of Recovering Buyers After the Failure of Live Streaming E-Commerce Service: Protocols, Mechanisms, and Recommendations.
Authors: Qin, Min1,2, Jiang, Zhensong1,2, jiangzhensong_223@163.com, Pan, Zhao3
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p185, 22p
Database: Applied Science & Technology Source
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ISSN:07181876
DOI:10.3390/jtaer21060185