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Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers.

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Bibliographic Details
Title: Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers.
Authors: Jia, Zichao1, Tian, Junfeng1,2, swufe56@126.com, Tian, Chenyu2, Liu, Yong1
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p186, 24p
Database: Applied Science & Technology Source
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Description
ISSN:07181876
DOI:10.3390/jtaer21060186