APA (7th ed.) Citation

Jia, Z., Tian, J., Tian, C., & Liu, Y. (2026). Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers. Journal of Theoretical & Applied Electronic Commerce Research, 21(6), 186. https://doi.org/10.3390/jtaer21060186

Chicago Style (17th ed.) Citation

Jia, Zichao, Junfeng Tian, Chenyu Tian, and Yong Liu. "Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers." Journal of Theoretical & Applied Electronic Commerce Research 21, no. 6 (2026): 186. https://doi.org/10.3390/jtaer21060186.

MLA (9th ed.) Citation

Jia, Zichao, et al. "Virtual Showroom Strategies for E-Tailers Towards Cross-Channel Purchasing Behavior of Consumers." Journal of Theoretical & Applied Electronic Commerce Research, vol. 21, no. 6, 2026, p. 186, https://doi.org/10.3390/jtaer21060186.