To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers' Adaptive Self-Presentation.
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| Title: | To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers' Adaptive Self-Presentation. |
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| Authors: | Shin, Hajin1, Kim, Sulim2, Yang, Hee-Dong1,3, Kim, Yong-Young1,3, kyyoung@kku.ac.kr |
| Source: | Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p188, 26p |
| Database: | Applied Science & Technology Source |
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| ISSN: | 07181876 |
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| DOI: | 10.3390/jtaer21060188 |
