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To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers' Adaptive Self-Presentation.

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Title: To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers' Adaptive Self-Presentation.
Authors: Shin, Hajin1, Kim, Sulim2, Yang, Hee-Dong1,3, Kim, Yong-Young1,3, kyyoung@kku.ac.kr
Source: Journal of Theoretical & Applied Electronic Commerce Research; Jun2026, Vol. 21 Issue 6, p188, 26p
Database: Applied Science & Technology Source
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        Value: 10.3390/jtaer21060188
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        Text: English
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      – TitleFull: To Boost Sales in E-Commerce: More or More Aligned? Dual Dimensions of Hashtag Strategy and the Moderating Role of Influencers' Adaptive Self-Presentation.
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            NameFull: Shin, Hajin
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            NameFull: Kim, Sulim
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              Text: Jun2026
              Type: published
              Y: 2026
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