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Independent and Additive Effects of Color and Mascots on Visual Attention in Shopping Apps: An S-O-R Eye-Tracking Study.

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Bibliographic Details
Title: Independent and Additive Effects of Color and Mascots on Visual Attention in Shopping Apps: An S-O-R Eye-Tracking Study.
Authors: Chen, Chen1, cchen1990@njfu.edu.cn, Tian, Jinyu1, Lin, Yuxi1, Xu, Qisheng1
Source: Applied Sciences (2076-3417); Jun2026, Vol. 16 Issue 12, p5795, 32p
Database: Applied Science & Technology Source
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ISSN:20763417
DOI:10.3390/app16125795