Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context.
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| Title: | Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context. |
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| Authors: | Jbara, Hiba1, El Nemar, Sam2, Bakhit, Wael3, w.bakhit@montpellier-bs.com, Vrontis, Demetris4,5, Thrassou, Alkis4,5 |
| Source: | Analytics (2813-2203); Jun2026, Vol. 5 Issue 2, p16, 25p |
| Database: | Applied Science & Technology Source |
| ISSN: | 28132203 |
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| DOI: | 10.3390/analytics5020016 |
