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Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context.

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Title: Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context.
Authors: Jbara, Hiba1, El Nemar, Sam2, Bakhit, Wael3, w.bakhit@montpellier-bs.com, Vrontis, Demetris4,5, Thrassou, Alkis4,5
Source: Analytics (2813-2203); Jun2026, Vol. 5 Issue 2, p16, 25p
Database: Applied Science & Technology Source
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  Availability: 0
Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 194939301
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context.
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  Data: <searchLink fieldCode="JN" term="%22Analytics+%282813-2203%29%22">Analytics (2813-2203)</searchLink>; Jun2026, Vol. 5 Issue 2, p16, 25p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=194939301
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      – Type: doi
        Value: 10.3390/analytics5020016
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 16
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      – TitleFull: Impacting Brand Awareness and Emotions in Retail Consumer Decision-Making Within a Digital Context.
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            NameFull: Jbara, Hiba
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 5
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