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Managing word-of-mouth through capacity and advertisement level decisions.

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Bibliographic Details
Title:	Managing word-of-mouth through capacity and advertisement level decisions.
Authors:	Batun, Sakine¹, sakine@metu.edu.tr, Çavdar, Bahar², cavdab2@rpi.edu, Dipkaya, Asya¹, asyadipkaya@gmail.com
Source:	Flexible Services & Manufacturing Journal; Jun2026, Vol. 38 Issue 2, p1002-1049, 48p
Database:	Applied Science & Technology Source
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Description
ISSN:	19366582
DOI:	10.1007/s10696-025-09598-6