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Managing word-of-mouth through capacity and advertisement level decisions.

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Title: Managing word-of-mouth through capacity and advertisement level decisions.
Authors: Batun, Sakine1, sakine@metu.edu.tr, Çavdar, Bahar2, cavdab2@rpi.edu, Dipkaya, Asya1, asyadipkaya@gmail.com
Source: Flexible Services & Manufacturing Journal; Jun2026, Vol. 38 Issue 2, p1002-1049, 48p
Database: Applied Science & Technology Source
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RecordInfo BibRecord:
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        Value: 10.1007/s10696-025-09598-6
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        Text: English
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      – TitleFull: Managing word-of-mouth through capacity and advertisement level decisions.
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            NameFull: Batun, Sakine
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              Text: Jun2026
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              Y: 2026
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