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Product Category Level Demand Forecasting Based on LRFM-CLV Customer Segmentation in B2B E-Marketplace Systems.

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Title: Product Category Level Demand Forecasting Based on LRFM-CLV Customer Segmentation in B2B E-Marketplace Systems.
Authors: Ariwiati1, ariwiati@students.undip.ac.id, Susanty, Aries1, aries.susanty@lecturer.undip.ac.id, Batu, Kardison Lumban1, kardison@lecturer.undip.ac.id
Source: Engineering, Technology & Applied Science Research; Jun2026, Vol. 16 Issue 3, p35205-35212, 8p
Database: Applied Science & Technology Source
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  Data: Product Category Level Demand Forecasting Based on LRFM-CLV Customer Segmentation in B2B E-Marketplace Systems.
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        Value: 10.48084/etasr.18169
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        Text: English
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      – TitleFull: Product Category Level Demand Forecasting Based on LRFM-CLV Customer Segmentation in B2B E-Marketplace Systems.
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              Text: Jun2026
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