The Impact of the Brand in the Success of a Mobile Game: Comparative Analysis of Three Mobile J2ME Racing Games.
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| Title: | The Impact of the Brand in the Success of a Mobile Game: Comparative Analysis of Three Mobile J2ME Racing Games. |
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| Authors: | Stenbacka, Björn1, bjorn@sportstelecom.com |
| Source: | Computers in Entertainment; Mar2008, Vol. 5 Issue 4, Special section p1-15, 15p, 2 Color Photographs, 4 Diagrams, 7 Charts, 1 Graph |
| Database: | Applied Science & Technology Source |
| ISSN: | 15443574 |
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| DOI: | 10.1145/1324198.1324204 |
