Estimating the market potential of a floating population.

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Bibliographic Details
Title:	Estimating the market potential of a floating population.
Authors:	Wolff, R. P.
Source:	Journal of Marketing; July 1954, Vol. 19, p12-17, 6p
Database:	Applied Science & Technology Source

Description
ISSN:	00222429
DOI:	10.2307/1246889