CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA.
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| Title: | CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA. |
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| Authors: | Yonggui Wang1, ygwang@uibe.edu.cn, Chan, S. Fiona2, fchan@massey.ac.nz, Zhilin Yang3, mkzyang@cityu.edu.hk |
| Source: | Journal of Electronic Commerce Research; 2013, Vol. 14 Issue 1, p49-66, 18p, 1 Diagram, 4 Charts |
| Database: | Applied Science & Technology Source |
| ISSN: | 19389027 |
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