APA (7th ed.) Citation

Wang, Y., Chan, S. F., & Yang, Z. (2013). CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA. Journal of Electronic Commerce Research, 14(1), 49.

Chicago Style (17th ed.) Citation

Wang, Yonggui, S. Fiona Chan, and Zhilin Yang. "CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA." Journal of Electronic Commerce Research 14, no. 1 (2013): 49.

MLA (9th ed.) Citation

Wang, Yonggui, et al. "CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA." Journal of Electronic Commerce Research, vol. 14, no. 1, 2013, p. 49.