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CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA.

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Title: CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA.
Authors: Yonggui Wang1, ygwang@uibe.edu.cn, Chan, S. Fiona2, fchan@massey.ac.nz, Zhilin Yang3, mkzyang@cityu.edu.hk
Source: Journal of Electronic Commerce Research; 2013, Vol. 14 Issue 1, p49-66, 18p, 1 Diagram, 4 Charts
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 85823027
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA.
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  Data: <searchLink fieldCode="AU" term="%22Yonggui+Wang%22">Yonggui Wang</searchLink><relatesTo>1</relatesTo>, <i>ygwang@uibe.edu.cn</i><br /><searchLink fieldCode="AU" term="%22Chan%2C+S%2E+Fiona%22">Chan, S. Fiona</searchLink><relatesTo>2</relatesTo>, <i>fchan@massey.ac.nz</i><br /><searchLink fieldCode="AU" term="%22Zhilin+Yang%22">Zhilin Yang</searchLink><relatesTo>3</relatesTo>, <i>mkzyang@cityu.edu.hk</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Electronic+Commerce+Research%22">Journal of Electronic Commerce Research</searchLink>; 2013, Vol. 14 Issue 1, p49-66, 18p, 1 Diagram, 4 Charts
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=85823027
RecordInfo BibRecord:
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 18
        StartPage: 49
    Titles:
      – TitleFull: CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA.
        Type: main
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          Name:
            NameFull: Yonggui Wang
      – PersonEntity:
          Name:
            NameFull: Chan, S. Fiona
      – PersonEntity:
          Name:
            NameFull: Zhilin Yang
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            – D: 01
              M: 02
              Text: 2013
              Type: published
              Y: 2013
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              Value: 14
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              Value: 1
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            – TitleFull: Journal of Electronic Commerce Research
              Type: main
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