'Working to shape what society's expectations of us should be': Philip Morris' societal alignment strategy.
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| Title: | 'Working to shape what society's expectations of us should be': Philip Morris' societal alignment strategy. |
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| Authors: | Yang JS (AUTHOR), Malone RE (AUTHOR) |
| Source: | Tobacco Control. Dec2008, Vol. 17 Issue 6, p391-398. 8p. |
| Database: | Academic Search Ultimate |
| ISSN: | 09644563 |
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| DOI: | 10.1136/tc.2008.026476 |
