When totems beget clans: The brand symbol as the defining marker of brand communities.
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| Title: | When totems beget clans: The brand symbol as the defining marker of brand communities. |
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| Authors: | Stratton, Greg1 gregory.stratton@rmit.edu.au, Northcote, Jeremy2 |
| Source: | Journal of Consumer Culture. Jul2016, Vol. 16 Issue 2, p493-509. 17p. |
| Database: | Academic Search Ultimate |
| ISSN: | 14695405 |
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| DOI: | 10.1177/1469540514528194 |
