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When totems beget clans: The brand symbol as the defining marker of brand communities.

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Title: When totems beget clans: The brand symbol as the defining marker of brand communities.
Authors: Stratton, Greg1 gregory.stratton@rmit.edu.au, Northcote, Jeremy2
Source: Journal of Consumer Culture. Jul2016, Vol. 16 Issue 2, p493-509. 17p.
Database: Academic Search Ultimate
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  Data: When totems beget clans: The brand symbol as the defining marker of brand communities.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Culture%22">Journal of Consumer Culture</searchLink>. Jul2016, Vol. 16 Issue 2, p493-509. 17p.
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