Relevant Drivers for Customers' Churn and Retention Decision in the Nigerian Mobile Telecommunication Industry.
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| Title: | Relevant Drivers for Customers' Churn and Retention Decision in the Nigerian Mobile Telecommunication Industry. |
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| Authors: | Adebiyi, Sulaimon Olanrewaju1 lanre18april@gmail.com, Oyatoye, Emmanuel Olateju2 eoyatoye@unilag.edu.ng, Amole, Bilqis Bolanle3 bamole@unilag.edu.ng |
| Source: | Journal of Competitiveness. Sep2016, Vol. 8 Issue 3, p52-67. 16p. |
| Database: | Academic Search Ultimate |
| ISSN: | 1804171X |
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| DOI: | 10.7441/joc.2016.03.04 |
