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The Recipe for Corporate Longevity: From the Perspective of “Managing Innovation”.

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Bibliographic Details
Title: The Recipe for Corporate Longevity: From the Perspective of “Managing Innovation”.
Authors: Griesar, Klaus1 klaus.griesar@merckgroup.com, Bessant, John2, Bernschneider‐Reif, Sabine1
Source: Angewandte Chemie International Edition. 4/9/2018, Vol. 57 Issue 16, p4130-4142. 13p.
Database: Academic Search Ultimate
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ISSN:14337851
DOI:10.1002/anie.201712514