Bibliographic Details
| Title: |
Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual. |
| Alternate Title: |
The perception of professionals and academics regarding the knowledge and competencies required by today's advertising industry. |
| Authors: |
Sánchez-Sánchez, Cristina1 cristina.sanchezs@upf.edu, Fernández-Cavia, José2 jose.fernandez@upf.edu |
| Source: |
Revista Latina de Comunicación Social. 2018, Issue 73, p228-263. 36p. 4 Charts, 4 Graphs. |
| Database: |
Academic Search Ultimate |
