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Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual.

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Title: Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual.
Alternate Title: The perception of professionals and academics regarding the knowledge and competencies required by today's advertising industry.
Authors: Sánchez-Sánchez, Cristina1 cristina.sanchezs@upf.edu, Fernández-Cavia, José2 jose.fernandez@upf.edu
Source: Revista Latina de Comunicación Social. 2018, Issue 73, p228-263. 36p. 4 Charts, 4 Graphs.
Database: Academic Search Ultimate
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  Data: Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual.
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  Data: The perception of professionals and academics regarding the knowledge and competencies required by today's advertising industry.
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  Data: <searchLink fieldCode="AR" term="%22Sánchez-Sánchez%2C+Cristina%22">Sánchez-Sánchez, Cristina</searchLink><relatesTo>1</relatesTo><i> cristina.sanchezs@upf.edu</i><br /><searchLink fieldCode="AR" term="%22Fernández-Cavia%2C+José%22">Fernández-Cavia, José</searchLink><relatesTo>2</relatesTo><i> jose.fernandez@upf.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+Latina+de+Comunicación+Social%22">Revista Latina de Comunicación Social</searchLink>. 2018, Issue 73, p228-263. 36p. 4 Charts, 4 Graphs.
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        Value: 10.4185/RLCS-2018-1254
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      – Code: spa
        Text: Spanish
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        PageCount: 36
        StartPage: 228
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      – TitleFull: Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual.
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            NameFull: Sánchez-Sánchez, Cristina
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            NameFull: Fernández-Cavia, José
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              Text: 2018
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              Y: 2018
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              Value: 73
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            – TitleFull: Revista Latina de Comunicación Social
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