Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement.
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| Title: | Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement. |
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| Authors: | Shestyuk, Avgusta Y.1,2 avgusta.shestyuk@nielsen.com, Kasinathan, Karthik1, Karapoondinott, Viswajith1, Knight, Robert T.2,3, Gurumoorthy, Ram1 |
| Source: | PLoS ONE. 3/28/2019, Vol. 14 Issue 3, p1-27. 27p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0214507 |
