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Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement.

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Title: Individual EEG measures of attention, memory, and motivation predict population level TV viewership and Twitter engagement.
Authors: Shestyuk, Avgusta Y.1,2 avgusta.shestyuk@nielsen.com, Kasinathan, Karthik1, Karapoondinott, Viswajith1, Knight, Robert T.2,3, Gurumoorthy, Ram1
Source: PLoS ONE. 3/28/2019, Vol. 14 Issue 3, p1-27. 27p.
Database: Academic Search Ultimate
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