Application of Marketing Mix Elements to Improve Customer Satisfaction of Main Library, University of Colombo.

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Bibliographic Details
Title: Application of Marketing Mix Elements to Improve Customer Satisfaction of Main Library, University of Colombo.
Authors: Johoran, S. S.1 shabnam@lib.cmb.ac.lk
Source: Journal of University Librarians Association of Sri Lanka. Jul2019, Vol. 22 Issue 2, p102-119. 18p.
Database: Academic Search Ultimate
Description
ISSN:13914081
DOI:10.4038/jula.v22i2.7940