An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy.
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| Title: | An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy. |
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| Authors: | Juárez-Varón, David1 djuarez@upv.es, Tur-Viñes, Victoria2 victoria.tur@ua.es, Rabasa-Dolado, Alejandro3 a.rabasa@umh.es, Polotskaya, Kristina3 kristina.polotskaya@goumh.umh.es |
| Source: | Social Sciences (2076-0760). Sep2020, Vol. 9 Issue 9, p162-162. 1p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 20760760 |
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| DOI: | 10.3390/socsci9090162 |
