Bibliographic Details
| Title: |
La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz. |
| Alternate Title: |
Brand personification in radio advertising. Analysis of the presence and use of the figure of the spokesperson. |
| Authors: |
Perelló Oliver, Salvador1 (AUTHOR) salvador.perello@urjc.es, Muela Molina, Clara2 (AUTHOR) clara.muela@urjc.es, Campos Zabala, Mª Victoria3 (AUTHOR) mariavictoria.campos@urjc.es |
| Source: |
Revista Latina de Comunicación Social. 2018, Issue 73, p1163-1178. 16p. |
| Database: |
Academic Search Ultimate |
