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La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz.

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Title: La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz.
Alternate Title: Brand personification in radio advertising. Analysis of the presence and use of the figure of the spokesperson.
Authors: Perelló Oliver, Salvador1 (AUTHOR) salvador.perello@urjc.es, Muela Molina, Clara2 (AUTHOR) clara.muela@urjc.es, Campos Zabala, Mª Victoria3 (AUTHOR) mariavictoria.campos@urjc.es
Source: Revista Latina de Comunicación Social. 2018, Issue 73, p1163-1178. 16p.
Database: Academic Search Ultimate
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  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 154064750
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz.
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  Data: Brand personification in radio advertising. Analysis of the presence and use of the figure of the spokesperson.
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  Data: <searchLink fieldCode="AR" term="%22Perelló+Oliver%2C+Salvador%22">Perelló Oliver, Salvador</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> salvador.perello@urjc.es</i><br /><searchLink fieldCode="AR" term="%22Muela+Molina%2C+Clara%22">Muela Molina, Clara</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> clara.muela@urjc.es</i><br /><searchLink fieldCode="AR" term="%22Campos+Zabala%2C+Mª+Victoria%22">Campos Zabala, Mª Victoria</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> mariavictoria.campos@urjc.es</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+Latina+de+Comunicación+Social%22">Revista Latina de Comunicación Social</searchLink>. 2018, Issue 73, p1163-1178. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=154064750
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.4185/RLCS-2018-1301
    Languages:
      – Code: spa
        Text: Spanish
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        PageCount: 16
        StartPage: 1163
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      – TitleFull: La personificación en la publicidad radiofónica. Análisis de la presencia y uso de la figura del portavoz.
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            NameFull: Perelló Oliver, Salvador
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          Name:
            NameFull: Muela Molina, Clara
      – PersonEntity:
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            NameFull: Campos Zabala, Mª Victoria
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              Text: 2018
              Type: published
              Y: 2018
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              Value: 73
          Titles:
            – TitleFull: Revista Latina de Comunicación Social
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