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"Our fair trade coffee tastes better": It might, but under what conditions?

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Title: "Our fair trade coffee tastes better": It might, but under what conditions?
Authors: Carr, Stuart C.1,2 (AUTHOR), Meyer, Ines1,3 (AUTHOR) ines.meyer@uct.ac.za, Saxena, Mahima1,4 (AUTHOR), Seubert, Christian1,5 (AUTHOR), Hopfgartner, Lisa1,5 (AUTHOR), Arora, Bimal1,6 (AUTHOR), Jyoti, Divya1,7 (AUTHOR) divya.jyoti@dmu.ac.uk, Rugimbana, Robert1,8 (AUTHOR), Kempton, Heather1,2 (AUTHOR), Marai, Leo1,9 (AUTHOR)
Source: Journal of Consumer Affairs. Jun2022, Vol. 56 Issue 2, p597-612. 16p. 1 Diagram.
Database: Academic Search Ultimate
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ISSN:00220078
DOI:10.1111/joca.12416