Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.
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| Title: | Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance. |
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| Authors: | Blocker, Christopher P.1 (AUTHOR) chris.blocker@colostate.edu, Manning, Kenneth C.1 (AUTHOR), Trujillo, Carlos A.2 (AUTHOR) |
| Source: | Journal of Consumer Affairs. Jan2023, Vol. 57 Issue 1, p619-647. 29p. 1 Color Photograph, 3 Diagrams, 5 Charts, 2 Graphs. |
| Database: | Academic Search Ultimate |
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| ISSN: | 00220078 |
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| DOI: | 10.1111/joca.12514 |
