APA (7th ed.) Citation

Blocker, C. P., Manning, K. C., & Trujillo, C. A. (2023). Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance. Journal of Consumer Affairs, 57(1), 619. https://doi.org/10.1111/joca.12514

Chicago Style (17th ed.) Citation

Blocker, Christopher P., Kenneth C. Manning, and Carlos A. Trujillo. "Beyond Radical Affordability in the Base of the Pyramid: The Role of Consumer Self‐confidence in Product Acceptance." Journal of Consumer Affairs 57, no. 1 (2023): 619. https://doi.org/10.1111/joca.12514.

MLA (9th ed.) Citation

Blocker, Christopher P., et al. "Beyond Radical Affordability in the Base of the Pyramid: The Role of Consumer Self‐confidence in Product Acceptance." Journal of Consumer Affairs, vol. 57, no. 1, 2023, p. 619, https://doi.org/10.1111/joca.12514.