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Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.

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Title: Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.
Authors: Blocker, Christopher P.1 (AUTHOR) chris.blocker@colostate.edu, Manning, Kenneth C.1 (AUTHOR), Trujillo, Carlos A.2 (AUTHOR)
Source: Journal of Consumer Affairs. Jan2023, Vol. 57 Issue 1, p619-647. 29p. 1 Color Photograph, 3 Diagrams, 5 Charts, 2 Graphs.
Database: Academic Search Ultimate
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  Data: Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Affairs%22">Journal of Consumer Affairs</searchLink>. Jan2023, Vol. 57 Issue 1, p619-647. 29p. 1 Color Photograph, 3 Diagrams, 5 Charts, 2 Graphs.
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        Value: 10.1111/joca.12514
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        Text: English
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              Text: Jan2023
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