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Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation Using Recency, Frequency, Monetary, and Time.

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Title: Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation Using Recency, Frequency, Monetary, and Time.
Authors: Ullah, Asmat1 (AUTHOR) asmat227@gmail.com, Mohmand, Muhammad Ismail1 (AUTHOR) muhammadismail1745@gmail.com, Hussain, Hameed2 (AUTHOR) dr.hameed@ubuner.edu.pk, Johar, Sumaira1 (AUTHOR), Khan, Inayat3 (AUTHOR) inayatkhan@uetmardan.edu.pk, Ahmad, Shafiq4 (AUTHOR) ashafiq@ksu.edu.sa, Mahmoud, Haitham A.4 (AUTHOR), Huda, Shamsul5 (AUTHOR) shamsul.huda@deakin.edu.au
Source: Sensors (14248220). Mar2023, Vol. 23 Issue 6, p3180. 18p.
Database: Academic Search Ultimate
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ISSN:14248220
DOI:10.3390/s23063180