Bibliographic Details
| Title: |
Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive. |
| Alternate Title: |
Propuesta de clasificación de branded pódcast basada en la presencia de la marca en la narrativa: de la naturaleza brand free a la persuasiva. |
| Authors: |
Fitó-Carreras, Maria1 mfito@uic.es, Méndiz-Noguero, Alfonso1 amendiz@uic.es, Vidal-Mestre, Montserrat1 mvidalm@uic.es |
| Source: |
Communication & Society. 2024, Vol. 37 Issue 3, p161-176. 32p. |
| Database: |
Academic Search Ultimate |
