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Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive.

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Title: Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive.
Alternate Title: Propuesta de clasificación de branded pódcast basada en la presencia de la marca en la narrativa: de la naturaleza brand free a la persuasiva.
Authors: Fitó-Carreras, Maria1 mfito@uic.es, Méndiz-Noguero, Alfonso1 amendiz@uic.es, Vidal-Mestre, Montserrat1 mvidalm@uic.es
Source: Communication & Society. 2024, Vol. 37 Issue 3, p161-176. 32p.
Database: Academic Search Ultimate
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DbLabel: Academic Search Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Communication+%26+Society%22">Communication & Society</searchLink>. 2024, Vol. 37 Issue 3, p161-176. 32p.
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        Value: 10.15581/003.37.3.161-176
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      – Code: eng
        Text: English
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        PageCount: 32
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      – TitleFull: Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive.
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            NameFull: Fitó-Carreras, Maria
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            NameFull: Méndiz-Noguero, Alfonso
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              Text: 2024
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              Value: 37
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            – TitleFull: Communication & Society
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