Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive.
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| Title: | Branded Podcast Classification Proposal Based on Brand Presence in the Narrative: From Brand-Free to Persuasive. |
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| Alternate Title: | Propuesta de clasificación de branded pódcast basada en la presencia de la marca en la narrativa: de la naturaleza brand free a la persuasiva. |
| Authors: | Fitó-Carreras, Maria1 mfito@uic.es, Méndiz-Noguero, Alfonso1 amendiz@uic.es, Vidal-Mestre, Montserrat1 mvidalm@uic.es |
| Source: | Communication & Society. 2024, Vol. 37 Issue 3, p161-176. 32p. |
| Database: | Academic Search Ultimate |
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