The lure of decentralized social media: Extending the UTAUT model for understanding users' adoption of blockchain-based social media.

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Bibliographic Details
Title: The lure of decentralized social media: Extending the UTAUT model for understanding users' adoption of blockchain-based social media.
Authors: Gruzd, Anatoliy1 (AUTHOR) gruzd@torontomu.ca, Saiphoo, Alyssa1 (AUTHOR), Mai, Philip1 (AUTHOR)
Source: PLoS ONE. 8/7/2024, Vol. 19 Issue 8, p1-27. 27p.
Database: Academic Search Ultimate
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ISSN:19326203
DOI:10.1371/journal.pone.0308458