Understanding food consumer behavior using projective methods and the big five personality traits model: The case of traditional Mexican cheeses.
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| Title: | Understanding food consumer behavior using projective methods and the big five personality traits model: The case of traditional Mexican cheeses. |
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| Authors: | Rojas‐Rivas, Edgar1 (AUTHOR) edgar.rojas@udlap.mx, Thomé‐Ortiz, Humberto2 (AUTHOR), Martínez‐García, Carlos Galdino2 (AUTHOR), Salgado‐Beltrán, Lizbeth3 (AUTHOR) |
| Source: | Journal of Sensory Studies. Aug2024, Vol. 39 Issue 4, p1-11. 11p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 08878250 |
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| DOI: | 10.1111/joss.12936 |
