ADVERTISING AND BRAND DISCOURSE AIMED AT GENERATION Z Ethnographic Study of a Digital Community.
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| Title: | ADVERTISING AND BRAND DISCOURSE AIMED AT GENERATION Z Ethnographic Study of a Digital Community. |
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| Authors: | Martín, Luis Rodrigo1, Viniegra, Luis Mañas2, Gómez, Patricia Núñez2 |
| Source: | Visual Review. 2024, Vol. 16 Issue 6, p101-112. 11p. |
| Database: | Academic Search Ultimate |
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