Exploring the Factors Influencing Consumer Decision-making in the Social Media Era: A Study of the Dynamics and Trends.

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Bibliographic Details
Title: Exploring the Factors Influencing Consumer Decision-making in the Social Media Era: A Study of the Dynamics and Trends.
Alternate Title: Explorando los Factores que Influyen en la Toma de Decisiones de los Consumidores en la Era de las Redes Sociales: un Estudio de la Dinámica y las Tendencias.
Authors: Reshma. KV1 remyakuttanaparambil@gmail.com, Selvam, V.2 vselvamphd@gmail.com
Source: UCJC Business & Society Review. 2024 4th Quarter, Vol. 21 Issue 83, p18-39. 22p.
Database: Academic Search Ultimate
Description
ISSN:26593270
DOI:10.3232/UBR.2024.V21.N4.01