Keep the Influencers! Exploring How Sacrifice Enhances "Creator Self-Identity" and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study.
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| Title: | Keep the Influencers! Exploring How Sacrifice Enhances "Creator Self-Identity" and Providing Practical Recommendations by the Marketing Mix: An Exploratory Study. |
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| Authors: | Chen, Wei-Ting1 (AUTHOR) w3332511@gmail.com, Hsieh, Ming-Huei1 (AUTHOR) |
| Source: | SAGE Open. Oct-Dec2024, Vol. 14 Issue 4, p1-16. 16p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 21582440 |
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| DOI: | 10.1177/21582440241290572 |
