THE ROLE OF BRANDS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Analysis of Communication Strategies Employed by SMEs on Instagram during 2023 in Spain.

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Bibliographic Details
Title:	THE ROLE OF BRANDS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Analysis of Communication Strategies Employed by SMEs on Instagram during 2023 in Spain.
Authors:	PACHECO BARRIGA, LAURA¹, FERNÁNDEZ BLANCO, ELENA¹, FERNÁNDEZ GÓMEZ, JORGE², GORDILLO RODRÍGUEZ, MARIA TERESA²
Source:	Visual Review. 2024, Vol. 16 Issue 8, p133-155. 23p.
Database:	Academic Search Ultimate

Description
ISSN:	26959631
DOI:	10.62161/revvisual.v16.5415