View in EDS PDF Full Text

THE ROLE OF BRANDS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Analysis of Communication Strategies Employed by SMEs on Instagram during 2023 in Spain.

Saved in:
Bibliographic Details
Title: THE ROLE OF BRANDS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Analysis of Communication Strategies Employed by SMEs on Instagram during 2023 in Spain.
Authors: PACHECO BARRIGA, LAURA1, FERNÁNDEZ BLANCO, ELENA1, FERNÁNDEZ GÓMEZ, JORGE2, GORDILLO RODRÍGUEZ, MARIA TERESA2
Source: Visual Review. 2024, Vol. 16 Issue 8, p133-155. 23p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 182140211
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: THE ROLE OF BRANDS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Analysis of Communication Strategies Employed by SMEs on Instagram during 2023 in Spain.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22PACHECO+BARRIGA%2C+LAURA%22">PACHECO BARRIGA, LAURA</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22FERNÁNDEZ+BLANCO%2C+ELENA%22">FERNÁNDEZ BLANCO, ELENA</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22FERNÁNDEZ+GÓMEZ%2C+JORGE%22">FERNÁNDEZ GÓMEZ, JORGE</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22GORDILLO+RODRÍGUEZ%2C+MARIA+TERESA%22">GORDILLO RODRÍGUEZ, MARIA TERESA</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Visual+Review%22">Visual Review</searchLink>. 2024, Vol. 16 Issue 8, p133-155. 23p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=182140211
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.62161/revvisual.v16.5415
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 23
        StartPage: 133
    Titles:
      – TitleFull: THE ROLE OF BRANDS IN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) Analysis of Communication Strategies Employed by SMEs on Instagram during 2023 in Spain.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: PACHECO BARRIGA, LAURA
      – PersonEntity:
          Name:
            NameFull: FERNÁNDEZ BLANCO, ELENA
      – PersonEntity:
          Name:
            NameFull: FERNÁNDEZ GÓMEZ, JORGE
      – PersonEntity:
          Name:
            NameFull: GORDILLO RODRÍGUEZ, MARIA TERESA
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: 2024
              Type: published
              Y: 2024
          Identifiers:
            – Type: issn-print
              Value: 26959631
          Numbering:
            – Type: volume
              Value: 16
            – Type: issue
              Value: 8
          Titles:
            – TitleFull: Visual Review
              Type: main
ResultId 1