THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE.
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| Title: | THE EFFECT OF CO-BRANDING, CELEBRITY ENDORSERS, AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION WITH BRAND IMAGE AS THE INTERVENING VARIABLE IN THE QUOTA OF JKT48 TELKOMSEL PACKAGE. |
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| Authors: | Anjani, Maryet Dwi1 mdaanjani11@gmail.com, Dananjaya, Irwandaru1 irwan.ndaru@staff.gunadarma.ac.id |
| Source: | Eduvest: Journal Of Universal Studies. Feb2025, Vol. 5 Issue 2, p2100-2118. 19p. |
| Database: | Academic Search Ultimate |
| ISSN: | 27753735 |
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| DOI: | 10.59188/eduvest.v5i2.50848 |
