Antecedents of Gen Z's green purchase intention in Vietnam's fashion industry with the moderating role of greenwash perception.
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| Title: | Antecedents of Gen Z's green purchase intention in Vietnam's fashion industry with the moderating role of greenwash perception. |
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| Authors: | Do, Anh Duc1 (AUTHOR), Ha, Dieu Linh1 (AUTHOR) linhhd@neu.edu.vn, Phan, Thi Thuy Linh1 (AUTHOR), Bui, Thi Mai1 (AUTHOR), Le, Tran Bao Ngoc1 (AUTHOR), Tran, Minh Ngoc1 (AUTHOR), Dang, Diem Quynh1 (AUTHOR) |
| Source: | PLoS ONE. 5/30/2025, Vol. 20 Issue 5, p1-22. 22p. |
| Database: | Academic Search Ultimate |
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| ISSN: | 19326203 |
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| DOI: | 10.1371/journal.pone.0324923 |
