The Mechanism of Tour Guide Service Quality Impacting the Satisfaction of OTA Self-operated Products: A Case Study of Ctrip.
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| Title: | The Mechanism of Tour Guide Service Quality Impacting the Satisfaction of OTA Self-operated Products: A Case Study of Ctrip. |
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| Authors: | LI Jinglong1, HAN Duwei1 |
| Source: | Journal of Yangtze Normal University. May2025, Vol. 41 Issue 3, p20-30. 11p. |
| Database: | Academic Search Ultimate |
| ISSN: | 16743652 |
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| DOI: | 10.19933/j.cnki.ISSN1674-3652.2025.03.003 |
