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Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains?

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Bibliographic Details
Title: Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains?
Authors: Yan, Xinyan1 (AUTHOR), Lu, Qihui1,2,3,4 (AUTHOR), Xiao, Di1,2,3,4 (AUTHOR) xiaodi@mail.zjgsu.edu.cn
Source: PLoS ONE. 6/17/2025, Vol. 20 Issue 6, p1-27. 27p.
Database: Academic Search Ultimate
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ISSN:19326203
DOI:10.1371/journal.pone.0321995