THE EFFECT OF SUBLIMINAL ADVERTISING PERCEPTION ON CUSTOMER LOYALTY.
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| Title: | THE EFFECT OF SUBLIMINAL ADVERTISING PERCEPTION ON CUSTOMER LOYALTY. |
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| Alternate Title: | BİLİNÇALTI REKLAM ALGISININ MÜŞTERİ SADAKATİ ÜZERİNDEKİ ETKİSİ. |
| Authors: | AYAZ, Gülşah1 gayaz@beu.edu.tr, KORKUTAN, Mümtaz2 mumtazkorkutan@artuklu.edu.tr |
| Source: | Visionary E-Journal / Vizyoner Dergisi. 2025, Vol. 16 Issue 46, p585-601. 17p. |
| Database: | Academic Search Ultimate |
| ISSN: | 13089552 |
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| DOI: | 10.21076/vizyoner.1550195 |
